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Our 18 sponsors are listed below. Please consider our sponsors by visiting their website.
Mad City Sponsors
with clickable links where available
Date Posted
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Sponsor: Image
The Swiss Colony
Colony Brands deals in sweet treats, comfy clothes, and gifts. Through its flagship Swiss Colony unit, the company makes, markets, and distributes seasonal and special-occasion food gift products through its mail-order catalogs and websites. Swiss Colony's products include candies, cheeses, cookies and pastries, nut mixes, smoked salmon, and sausages. The company also offers apparel, electronics, furniture, housewares, and gift items through a dozen other merchant units, such as Country Door, Gi...
Feb 28, 2012
Feb 28, 2012
323
10 hrs ago
Sponsor: Image
Endurance House
Endurance House® was founded by Triathletes for Triathletes. Finding cool Triathlon gear at local running and bike stores isn’t always easy. Shopping on-line is great, but sometimes you want to touch the gear before you buy it. We created Endurance House to solve these problems by offering a one-stop shopping environment for multi-sport enthusiasts. Endurance House® is not about hype or elitism. We’re about providing Gold Standard Guest Service in a sincere and friendly atmosphere to Tria...
Apr 1, 2011
Feb 28, 2012
552
Mon 2:50 am
Sponsor: Image
Capital Brewery
Capital Brewery produces up to 16 different beers per year; eight Annuals, four Seasonals, and up to four Limited Releases. Over the years, Capital Brewery has gained national and worldwide attention by having won several platinum, gold, silver, and bronze awards at several beer competitions. Some of these contests have been the Great American Beer Festival, Chicago Beer Society Tastings, and the Great Taste of the Midwest. The most prominent award was at the Beverage Testing Institute's Worl...
Apr 3, 2011
Apr 3, 2011
560
Sun 3:23 am
Sponsor: Image
The Shoe Box
The Shoe Box is one of the largest shoe stores in the USA. We have an incredible selection of over 300,000 pair in stock and feel that there is no reason when a customer walks in that we cannot find something for them. We represent over 180 major shoe companies and we offer most of them at discounted prices.
Wed Apr 17th
Wed Apr 17th
30
Tue 12:46 am
Sponsor: Image
Berkeley Running Company
Berkeley Running Company - Madison's Premier Running and Walking Specialty Store.
Feb 21, 2008
Thu Apr 18th
967
1 hr ago
Sponsor: Image
Mike Kasun Illustration
Mike Kasun Illustration - Stock Illustration, Advertising, Editorial, Children's Book Illustrations and Logos.
Jun 18, 2009
Feb 28, 2012
1122
Sun 8:39 am
Sponsor: Image
Ale Asylum
MOSTLY ALES. SOME LAGERS. ALL STARS. Available On Tap and in Bottles Year Round
Wed Apr 17th
Wed Apr 17th
27
34 mins ago
Sponsor: Image
Hammer Nutrition
Hammer Nutrition - Fuel right, Feel Great!
Mar 15, 2007
Mar 15, 2011
945
31 mins ago
Sponsor: Image
Fleet Feet Sports - Madison
A commitment to the concept of proper fit in all aspects of our lives, including running, walking, and an active lifestyle.
Apr 2, 2007
Thu Apr 18th
951
Tue 12:51 am
Sponsor: Image
Movin' Shoes - Madison
Providing runners with shoes since 1973... a Mad City 100K Major Sponsor.
Jan 5, 2010 987
Tue 1:43 am
Sponsor: Image
Premium Waters - bottled water solutions
Premium Waters has been bottling water and quenching the thirst of customers for over 130 years - long before bottled water was all the rage. Sure, we've bottled other beverages in our time, but for the past several years, we've focused on water. And we've learned what it takes to be the best. As a bottled water industry leader, we produce and distribute a complete line of Chippewa Spring Water, Premium Kandiyohi Purified Water and Private Label (store brand and custom label) water.
Mar 27, 2012
Mar 27, 2012
320
11 hrs ago
Sponsor: Image
Catalyst
Catalyst provides gear + inspiration for a those just beginning or maintaining an active lifestyle through running, walking, biking and yoga.
Mar 20, 2012
Thu Apr 18th
290
20 hrs ago
Sponsor: Image
Road Runners Club of America
Founded in 1958, The Road Runners Club of America is the oldest and largest national association of running clubs, running events, and runners dedicated to promoting running as a competitive sport and as healthy exercise. The mission of the RRCA is to promote the sport of running through the development and growth of running clubs and running events throughout the country. The RRCA supports the common interests of runners of all abilities during all stages of life by providing education and le...
Feb 24, 2012
Feb 24, 2012
307
Mon 2:31 am
Sponsor: Image
Howard Nippert
Professional coaching for runners - Howard Nippert.
Dec 19, 2007 1022
Mon 8:43 pm
Sponsor: Image
Kettle Moraine 100 Endurance Runs
La Grange, Wisconsin - June 4-5, 2011. Trail races of 100 miles, 100 kilometers, 4-person 100-mile relay, and 38-mile nighttime fun run.
Apr 6, 2010
Feb 28, 2012
1115
Mon 4:45 pm
Sponsor: Image
Wisconsin Track Club
Founded in 1991 in Madison to foster interest in the sports of track and field and cross country, and to provide athletes of all abilities with the chance to train together.
Mar 7, 2007
Apr 1, 2011
998
Sun 10:29 pm
Sponsor: Image
Sentry Metcalfe's
Madison, Wisconsin - Uniquely Different. Supplying the grocery needs of the Mad City 100K aid stations since 2007.
Apr 4, 2007
Apr 1, 2011
929
Sun 3:57 pm
Sponsor: Image
RunRace
Where runners and races connect.
Jan 15, 2010
Jan 21, 2011
1186
Mon 8:46 am
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