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Our 16 sponsors are listed below. Please consider our sponsors by visiting their website.
Mad City Sponsors
with clickable links where available
Date Posted
Last Update
Last View
Sponsor: Image
USATF Bronze 2016
The MadCity Ultra races are pleased to be certified Bronze by the International Association of Ultrarunners.
Mar 18, 2016
Mar 18, 2016
14 hrs ago
Sponsor: Image
The Swiss Colony
Colony Brands deals in sweet treats, comfy clothes, and gifts. Through its flagship Swiss Colony unit, the company makes, markets, and distributes seasonal and special-occasion food gift products through its mail-order catalogs and websites. Swiss Colony's products include candies, cheeses, cookies and pastries, nut mixes, smoked salmon, and sausages. The company also offers apparel, electronics, furniture, housewares, and gift items through a dozen other merchant units, such as Country Door, Gi...
Feb 28, 2012
Feb 28, 2012
Sat 3:49 am
Hammer Nutrition(R)
Endurance fuels, supplements & education since '87. Hammer Nutrition provides superior products & unbeatable customer service. Order Direct: 800-336-1977
Fri Jan 20th
Fri Jan 20th
Sat 1:27 am
Sponsor: Image
Wisconsin Track Club
Founded in 1991 in Madison to foster interest in the sports of track and field and cross country, and to provide athletes of all abilities with the chance to train together.
Mar 7, 2007
Oct 1, 2015
Fri 8:59 pm
Sponsor: Image
Berkeley Running Company
Berkeley Running Company - Madison's Premier Running and Walking Specialty Store.
Feb 21, 2008
Apr 7, 2014
Fri 7:17 pm
Sponsor: Image
Endurance House
Endurance House® was founded by Triathletes for Triathletes. Finding cool Triathlon gear at local running and bike stores isn’t always easy. Shopping on-line is great, but sometimes you want to touch the gear before you buy it. We created Endurance House to solve these problems by offering a one-stop shopping environment for multi-sport enthusiasts. Endurance House® is not about hype or elitism. We’re about providing Gold Standard Guest Service in a sincere and friendly atmosphere to Tria...
Apr 1, 2011
Feb 28, 2012
Sat 2:40 am
Sponsor: Image
Steve's Wine Beer Spirits
Kudo's to Steve's for supporting the MadCity Relay winners with their discount to us on beer for the Age Group awards. Visit any of their three locations on Junction Road, on McKee near Target in Fitchburg and on University near campus.
Mar 26, 2016
Mar 26, 2016
Sat 12:26 am
Sponsor: Image
Fleet Feet Sports - Madison
A commitment to the concept of proper fit in all aspects of our lives, including running, walking, and an active lifestyle.
Apr 2, 2007
Apr 8, 2014
11 hrs ago
Sponsor: Image
Movin' Shoes - Madison
Providing runners with shoes since 1973... a Mad City 100K Major Sponsor.
Jan 5, 2010
Apr 7, 2014
21 hrs ago
Sponsor: Image
Kay Lum Design
Creative solutions are my specialty!
Apr 11, 2014
Apr 11, 2014
Sat 2:14 am
Sponsor: Image
Premium Waters - bottled water solutions
Premium Waters has been bottling water and quenching the thirst of customers for over 130 years - long before bottled water was all the rage. Sure, we've bottled other beverages in our time, but for the past several years, we've focused on water. And we've learned what it takes to be the best. As a bottled water industry leader, we produce and distribute a complete line of Chippewa Spring Water, Premium Kandiyohi Purified Water and Private Label (store brand and custom label) water.
Mar 27, 2012
Apr 11, 2014
14 hrs ago
Sponsor: Image
Bagels Forever
Infinitely delicious.
Apr 11, 2014
Apr 11, 2014
2 hrs ago
Sponsor: Image
The Shoe Box
The Shoe Box is one of the largest shoe stores in the USA. We have an incredible selection of over 300,000 pair in stock and feel that there is no reason when a customer walks in that we cannot find something for them. We represent over 180 major shoe companies and we offer most of them at discounted prices.
Apr 17, 2013
Apr 9, 2014
18 hrs ago
Sponsor: Image
Kettle Moraine 100 Endurance Runs
La Grange, Wisconsin - June 4-5, 2011. Trail races of 100 miles, 100 kilometers, 4-person 100-mile relay, and 38-mile nighttime fun run.
Apr 6, 2010
Feb 28, 2012
Sat 1:01 am
Sponsor: Image
Sentry Metcalfe's
Madison, Wisconsin - Uniquely Different. Supplying the grocery needs of the Mad City 100K aid stations since 2007.
Apr 4, 2007
Apr 1, 2011
Fri 2:39 pm
Sponsor: Image
Where runners and races connect.
Jan 15, 2010
Dec 26, 2014
Fri 11:23 pm
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